To promote it’s Smart Grid Technology, GE just put up its super cool Smart Grid augmented reality site. You simply print out a target image on a piece of paper, and show it to your webcam. The Augmented Reality flash element, powered by the FLAR Tool Kit, picks up on the target and shows you a 3D, interactive scene, that follows the piece of paper around the screen, even scaling and changing perspective angle, in real time. Nifty way to bring augmented reality to the masses. Below is a video of Dave Surgan and I trying it out. Dave also posted a pic of us trying out augmented reality.
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[...] definition of “augmented reality” between the target-based Esquire AR (also seen in the GE Smart Grid campaign), versus the location and position based Yelp Mobile iPhone application [...]