To promote it’s Smart Grid Technology, GE just put up its super cool Smart Grid augmented reality site. You simply print out a target image on a piece of paper, and show it to your webcam. The Augmented Reality flash element, powered by the FLAR Tool Kit, picks up on the target and shows you a 3D, interactive scene, that follows the piece of paper around the screen, even scaling and changing perspective angle, in real time. Nifty way to bring augmented reality to the masses. Below is a video of Dave Surgan and I trying it out. Dave also posted a pic of us trying out augmented reality.
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About Jeffrey Donenfeld
Hello, I'm an experienced interactive media and technology strategist, marketing professional, photographer, and avid adventurer. Jeffzilla is my personal blog, where I write about what interests me.
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- Abandoned Airdrome in Ukraine 2010/09/01
- Free Printable Topo Maps - Instant Access to Topographic Maps 2010/08/27
- pico-dwelling - Steve Sauer 2010/08/26
- Like Mom Like Dad 2010/08/24
- Dan Roam's The Back of the Napkin 2010/08/24
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[...] definition of “augmented reality” between the target-based Esquire AR (also seen in the GE Smart Grid campaign), versus the location and position based Yelp Mobile iPhone application [...]